Specialising in marketing and product strategy, I help businesses define and sharpen their brand identity. I focus on aligning your brand with market needs, ensuring your positioning stands out in a competitive landscape.

I provide actionable, hands-on product consulting that drives growth and efficiency. Drawing on my experience in SaaS, platform services, and emerging technologies, I help companies streamline their product offerings, align with business objectives, and optimise for market fit.

With over 15 years of experience working with leading academics, I offer meticulous proofreading and editing services. I've worked on journals, manuscripts, articles, and more, ensuring that content is both polished and impactful. My editorial expertise extends to ensuring consistency in tone and message, helping companies produce high-quality content that resonates with their audience.

Passionate about tracking and analysing user experience, I bring extensive expertise in integrating and utilising product, business, and web analytics platforms like Mixpanel, Heap, PowerBI, and Google Analytics. I help businesses leverage data-driven insights to optimise product performance, track KPIs, and make informed, strategic decisions.

Whether it’s for product descriptions, sales collateral, or marketing campaigns, I write with a focus on conversion and clarity. My ability to distil complex ideas into easy-to-understand content ensures that your message resonates effectively with your customers.